Instagram is one of the most popular social media platforms ever to have been invented, and is estimated to reach 1 billion users by the end of 2018. Most people use the app to look at pictures or videos while they’re waiting in line at the doctor’s office, at a store, or anywhere else.
As with other networks, Instagram is a great opportunity for marketers and brands, especially. Approximately eighty percent of all Instagram users follow at least one company. The shocking thing about the app is that 6 out of 10 users are adults, so it’s actually less popular with kids.
Since adults are capable of making spending decisions, brands have to set up an Instagram account and nurture their audience as best as possible. Here are several tips that might be able to assist new companies to tackle the challenges of the platform.
- Optimize your bio and bio link
Your bio has to be short and sweet and tell people exactly what you can do for prospective customers. While some marketers advise against it, sometimes it is a good idea to use hashtags in your bio. The link needs to be valid, and that’s why you have to check it once in a while. Otherwise, you might risk losing important clients if you don’t pay enough attention.
- Be authentic
Creating unique posts on Instagram can be difficult, and that’s because most people want their photos to have the right lighting and look just as good as those posted by more prominent brands. However, what you should never try to do is imitate other companies in your field, particularly visually. Sure, you can learn from them and analyze the way their representatives interact with customers, but your posts have to be authentic.
- Keep tabs on the right hashtags
Even before setting up your account, do a bit of research to know just what hashtags you can use depending on the area of your expertise and your industry. We said it before, and we’ll repeat it. Learn from the best of your competitors.
Contests are a great way of gathering followers. Although the practice of launching a call and asking people to follow your page so that they can be considered in a contest might be frowned upon by both Facebook and Instagram, it is an effective technique of broadening your audience.
- Spotlight your customers
If you’re in the industry of making motorcycle fairing speaker systems and you’ve noticed that there are folks who have installed and used the ones you manufacture, and taken pictures of them, all you have to do is re-post their photos. Make sure to tag them, though, because they will likely feel appreciated and flattered that a manufacturing brand has showcased their pictures. The shots don’t have to be professional, and they won’t ruin the overall looks of your page. This practice might be good for your budget, too, as it’s a free way of telling folks that you care about your customers.
- Stories and live videos
Whether you manufacture or sell something, the fact of the matter is that Instagram Stories can make the difference when it comes to communicating with your followers and potential clients. If you take video of something you’re working on, people will know how the things or services you offer are really done.