Being a small business owner, you’re probably aware of how important it is to find the right audience and reach out to them. You’ve probably done quite a bit of market research and segmented your acquisition campaigns to hit the sweet spot with every group you target.
All of that is great, and it will certainly make your company successful and generate revenues. However, what it we told you that you can double, triple, or even quadruple your target audience and transfer your company to a whole new level of success?
Don’t believe us? We’ve got two words for you – multilingual websites.
Something as simple as adding multiple languages to your website could be responsible for skyrocketing your company’s success. This isn’t a particularly new or a particularly revolutionary idea, so it often gets overlooked by many entrepreneurs, especially the ones that run a one-(wo)man business.
Don’t miss out on an amazing opportunity to bring your business to a whole new level just because you couldn’t spare a lunch break to optimize your website for more than one language. That’s right – it doesn’t take longer than an hour to add another language to your website. Web developers at SITE123 have been working hard on creating a simple, easy to use feature that would enable their clients to quickly translate their website’s content into another language.
While SITE123 isn’t the only website builder out there that has this incredible feature, it’s the only one that’s completely free to use.
Still need a bit more persuasion? Let’s go over some of the less obvious benefits of having a multilingual website:
1.Multiple languages increase your search engine visibility
Although Google dominates most of our lives here, that’s not always the case in the rest of the world. In many populous countries, neither Google nor Yahoo are among the top three most used search engines.
Offering your website in more than one language will help your website get a much better organic ranking in many of the lesser known search engines such as Russia’s Yandex or China’s Baidu.
2.The sheer number of your clients will skyrocket
As of 2017, there are 7.5 billion people in the world, and around 40% of them are on the internet. Most of the 3.6 billion people online today aren’t English speakers.
There are 1.2 billion Chinese speakers, 437 million Spanish speakers, 295 million Arabic speakers and just over a quarter of a billion Hindi speakers in the world. Among all of those people there’s bound to be quite a few of them that might be interested in what your company has to offer.
Failing to provide your services to anyone outside of your language zone means failing to grow your business.
3.Your company will become more trustworthy
With a million and one online business and stores popping up each week, it can be hard to tell which one of them should be worth your customers’ time and money.
Having a multilingual website, along with the option to sell and ship internationally, will help you reach out to more than 70% of non-native English speakers – all of whom say that they prefer browsing and shopping in their native languages.
4.You’ll beat your competition
One of the many joys and excitements of running an online business is the constant competition that motivates you to work harder and your business to thrive. However, taking a break from that is something most business owners long for, and having a multilingual website could be the solution for that.
You see, by offering your content in more than one language, you’ll be expanding your business to more countries – countries with undeveloped markets ready to be conquered by your product. The extra profit you generate from your international ventures will help you boost your company’s domestic growth, which will in turn help you rise up from your competition and start dominating the market.
5.It can open doors for new business opportunities
Providing your content in more than one language is great for gaining new clients, but did you also know that it could open doors for new and exciting business ventures?
Your website could attract other international businesses that might be looking for an international partner or a wholesale provider. Better yet, if you’re running an agency, your services might be something that’s lacking in other countries, and you could break into an entirely untapped market. Also, international business cooperation almost always cuts your operating costs and lowers the taxes you pay.
We hope that we’ve managed to shine a bit more light onto this often overlooked matter and convinced you to start offering your content in more than just one language.
If we’ve got you hooked, but are still skeptical of how you’d be able to manage it on your own, don’t worry – we’ve got you covered. SITE123, the amazing website builder we’ve mentioned before, has a great piece on the future of multilingual websites, along with a comprehensive guide to translating your website.
Ready to international? Start by creating a free website and translating it into as many languages as you’d like.